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Prahlad K
Vaishali, Ghaziabad
Home: (0120) 4441234
Cell: 221235


To play a significant role in Advertising and Communication- Advertising agent for challenging accounts.

Summary of Experience

Six years of Brand Management experience

Major Accounts

Tata Tea
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Employment History

Advertising Executive                           2003 - Present
Rediffusion, New Delhi

Planning and developing effective marketing communication materials for traditional and non-traditional media.
Interface between the client and the functional departments within the agency
Third party management for jobs being outsourced
Monitoring competition: Trends, Industry analysis, communication and marketing strategies.
Conducting market research for the brand upliftment in terms of image & market share.

Advertising Sales Coordinator            2002 - 2003
O&M, New Delhi

Supported the sales process by seeking out potential business opportunities and staying up-to-date on industry information. Researched contact, product, and general information on prospective advertisers. Served as primary contact for clients and advertising agencies on requests and inquires regarding schedules, invoices, pricing, etc. Managed customer account database and maintained client contracts and files. Interacted with multiple departments including Production, Credit, Accounting and Marketing. Conducted ongoing monitoring of competitor´┐Żs brands. Managed territory forecasting, revenue, and prospect reports. Monitored, tracked and managed positioning reports. Prepared and maintained sales and marketing materials for sales team.

Project Manager                                 2000-2002
Mudra, Delhi

Scheduled and managed art work, web and offset printers, mailing houses and freight companies to insure on-time delivery of political print material for National and State-wide political campaigns. Responsible for proof reading all political literature. Responsible for getting cost-analysis of print and freight


* B.Sc (Stream) from Kurukshetra University in 1998
* PG Diploma (Advertising, Communication and Management) from EMPI Business School, New Delhi in 2000

Please Note: These are sample resumes and require adaptation according to individual specialization



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