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'Being Human' comes to Middle East


22 May, 2012
Salman Khan's 'Being Human' is making its way to the Middle-East. Working towards the charitable cause, the region’s leading high street retailer Splash and ICONIC have inked a deal with ‘Being Human’ to launch the brand across its stores in the Middle East.


Flaunting the symbolic message of Being Human, the tees which are part of the offering from the brand use colour and style to highlight its dedication to the cause of education and healthcare for the underprivileged and proceeds from sales go to the Being Human Foundation. The collection which has become a staple fashion statement is produced and provided by Mandhana Industries Ltd., the exclusive licensee for ‘Being Human’ merchandise.

Speaking on bringing ‘Being Human’ to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of ‘Being Human’ across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the ‘Being Human’ wardrobe will give Splash customers across the GCC a chance to contribute to the ‘Being Human Foundation’, which supports the twin cause of education and healthcare.”

The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

Mr. Manish Mandhana, Managing Director, Mandhana Industries expressed his satisfaction with the deal and said, “It is our endeavor to promote the brand ‘Being Human’, in countries where Salman Khan is known and loved."

"The Middle East is our very first international destination and we are extremely pleased to partner with Splash & ICONIC as they not only have the required muscle in terms of stores and presence in GCC but will also portray the brand in a distinct manner. The ‘Being Human’ line is designed to offer comfort, quality and style while supporting an endeavor of good cause.