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What makes Search
Engine Optimization so vital?
The arena in which all
the companies/sites work on the internet is equal, they get an equal
platform and are equally placed in the beginning. In the case of small to
medium websites, a visitor comes to know about them through search
engines. Statistically put, around 76% of the web users in U.S and Canada
use search engines. It can be concluded that search engines are the major
referrers to a particular website. If a company knows how to place itself
in good position on a search engine, its traffic will increase
tremendously, and so will the sales. But unfortunately many of the
businesses and websites do not know how to place themselves better on
search engines. That's where Search Engine Optimization comes in.
How
does SEO work?
Starting from the
starting, in order for a website to appear on a search engine, either it
has to be manually submitted, or it has to be crawled by the bot of a
search engine (eg. GoogleBot). Now, in order that the search engine rank
the newly found website higher, SEO is required. The importance of ranking
can be estimated from the fact that the results on the first page is
viewed 78% more than those on pages 11-30.
Having good keywords
and high amount of back links (link popularity) is the key to SEO.
The more sites that
link to you, the better you are placed on the search engines. Of course,
the usage of the keywords (you are targeting) on the content of the site
also has a significant impact on the rankings. Search engines like Google,
pay a lot of attention to the backlinks part. It also improves the
rankings if the links are from the sites that have content related to your
site.
Coming to content, a
famous saying goes, "Content is the King". Whether it be some
articles, or detailed information about the product you are selling, it
will have a lot of impact on your rankings. Try to keep the articles
unique and to the point.
Don'ts of
SEO
Some companies try to
use a short cut in SEO, the "Black Hat" SEO. What they do is rather than
getting genuine backlinks from related sites, they create many websites,
and give the link to the website they want to optimize. This results in
instantaneous appraisal of rankings. Be warned that these methods are
usually caught soon and the site in question may be permanently banned
from the search engines.
Another big NO in SEO
is over-using Flash and image content. This is because a search engine
cannot read the text in images or Flash. This, however, has a workaround.
One can use alt tag in images to provide the keywords for the image. Small
captions above the image or the Flash content also helps.
SEO Tips
Though meta tags are
considered dead in SEO, they can be useful in categorizing or ranking your
sites higher in some of the less advanced search engines.
Another way would be
placing the keywords in the hyperlinks of the site. This makes an
impression that your site has a lot of outgoing links to the relevant
topic. This also improves the rankings.
Article By:
Innobuzz Knowledge Solutions
Innobuzz offers Training
courses in Online Marketing, SEO, DRBCP, Ruby on Rails & Ethical Hacking
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