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Advice - KNOWLEDGE IS POWER !Increasingly, HR departments are recognising that online recruitment is a strategically important medium to fill vacancies. Consequently, more and more companies in India are adopting web based recruitment strategies. Being able to demonstrate a measurable return on investment on those strategies is a key issue. How many times have you heard someone say: “That was a really successful ad – we had over 150 replies”? But was it? How many people were actually recruited – if the answer was none then the ad didn’t work at all – did it? It sounds obvious but you would be surprised at how many companies in India measure the success of recruitment advertisements by the number of responses – rather then whether it filled the job. That’s why niche recruitment sites like 123oye.com are important. Because the response you get is going to be specific to your industry. Automatically that’s going to cut down volume. When applying for a job is now as easy as a click of a mouse – that’s no bad thing! But what this also means is that job sites have to offer additional added value services in order to make response handling and campaign management as easy as possible – a key issue – especially for smaller companies, which may not have sophisticated HR and response management systems. When measuring the effectiveness of your on line recruitment campaigns, you need the right information. That means knowing how many people have looked at your job. From those viewings, how many people have clicked through and actually responded? If you are having lots of viewings, but no-one is actually responding, then you need to have a good look at that advertisement – something needs changing. This information also gives you the ability to try different versions of the same advertisement. This will give you valuable data revealing what is motivating candidates to respond – which in turn will help you write more effective advertisements. That’s why www.123oye.com has introduced a free, candidate showcase section, which allows recruiters to review showcased candidates in each category Employers can e-mail these candidates for detailed resumes. The result? The ability to actively communicate with candidates when a suitable position arises. Online recruitment has dramatically accelerated the whole recruitment process. But speed has its own drawbacks and it is easy to forget the basics of looking at the quality as well as the quantity of response. So measure, evaluate and use the information - after all, as the man said “knowledge is power”. Courtesy:
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