Important Marketing Factor - Winning the
Customer's Trust
"What are medical studies all about?" teacher
asked.
"Sir, medical studies deal with human body science." Boy shouts.
"Good! Now can anybody answer me what engineering is?" teacher questions
again.
"It's a skill of inventing and innovating products" answer comes from
another bright student
"Can anybody answer me the difference between the two?"
No answer.
"Ok. Engineering is skill and science whereas medical studies have skill,
science and art in it"
But, talking about management, management has skill, science, art and much
more in it and about it.
It studies about human behaviors, which is most unpredictable thing known
in today's world and is capricious in other words. B-school is all about
enlightening, nourishing and polishing all management skills, which he can
possess and more!
An important aspect of management is marketing. Marketing is nothing but
strategically seeking a method to reach the sale target of a product. In
layman's word marketing is nothing but a technique of selling your product.
Marketing requires usage of various analytical and statistical tools. It
uses various techniques like depth customer analysis, market segmentation,
market quantification include competitive analysis and reactions, target
segment selection, market positioning and more.
The basic requirement for a firm, to run its product is to have a good
marketing strategy of its product. The most common mean of a good marketing
strategy is commercials. By commercial a firm can convey its message
clearly and directly in any mode in which they are interested. The strategy
should be direct, easy to understand but the same time, it should be
appealing and potential customer should connect to it very easily. A brand
ambassador can be used, but in such way, that people should take interest
on brand also, not only at brand ambassador!
It is a very famous saying that says marketing is all about selling hair
oil to a bald person!
In today's world of instant communication, selling anyone, anything is
nearly possible due to effective marketing. Number of products are
targeting same segment of customers to sell them! In this level of
antagonism, only product with high quality, low price and appealing brand
image hits bull's eye. The product which meets customer expectations and
delights them becomes his eye candy and ensures long term association.
Marketing world is calling you if you can sell such hair oil. It does not
need aggressive salespersons but smart thinkers who make relevant and smart
marketing stratagem. If you think you have those qualities, just go out and
realize, marketing world is eagerly waiting for you!
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