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Communiation is two
way process… Talking about Public Relations…the work of a PR specialist
is very much similar to that of a potter.Surprised??? A potter who specialises
in giving a shape to a disfigured mould of damp mud, can convert the same
in to a beautifully shaped vase or can give it a shape of a distorted
monster. Similarly Public Relations agencies take the responsibility of
shaping up the image of a company, entity or an individual.
Public Relations
in simple words helps an organisation and public to adapt mutually to
each other. An organisation's reputation, pofitability and even its continued
existence can depend on the degree to which its "targeted publics" support
its goals and policies. Public relations takes many forms in an orgaisation
- communications specialist, media specialists, investor relations specialist,
public affairs personnel, corporate communcations, employee relations,
marketing orproduct publicity , consumer service or cusomer relations
- among other titles - serve as advocates for businesses, nonprofit associations,
universities, hospitals, and other organizations, and build and maintain
positive relationships with the public. As managers recognize the growing
importance of good public relations to the success of their organizations,
they increasingly rely on public relations specialists for advice on the
strategy and policy of such programs.
Imagine this… A very
beautiful young lady walked into a party. Wearing neatly tailored business
suit she walks slowly towards a group of men and women talking. One of
them turns to say a hello, but she drops her gaze and moves away without
speaking as she approaches one of the buffet tables. Two men moved aside.
They nodded and smiled at her. She ignores the greeting and looks only
at the food on the table intently examining one after another. After a
while she frowns and walks away without making a choice.
After a while she
vanishes from the party. Eventhough she was noticed by a lot of people
because of her good looks and charming face, she failed to communicate.Hence
after the party she was forgotten. In a communicative society , those
who fail to communicate are doomed to be forgotten. Similarly, when an
organisation decides not to communicate its fate will be very much similar
to that of the young lady in the party.
Public Relations not
only tells an organisation's story to its public, but also helps shape
the organisation the way it performs.
Compiled
By - Nora
Pradhan
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Writer
Profile
Nora
Pradhan is a Post Graduate in Advertising and Communication
from Entrepreneurship and Management Processes International (EMPI), New
Delhi and presently working as a Public Relations consultant
You can get in touch with her by emailing her at pradhannora@rediffmail.com
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