Ferrari selects Tata Consultancy services for Pole Position
December 6, 2004
New Delhi
Cutting-edge solutions delivered with speed and precision and the constant
search for excellence and innovation have led to a deal between the makers
of the world's fastest and most famous red car and Asia's largest software
company.
TATA Consultancy Services (TCS) and Scuderia Ferrari have concluded a deal
whereby teams of engineers and specialists from TCS will provide IT and
engineering services for the development of the Formula 1 racing car for
the next racing season beginning March 2005. In addition TCS solutions
will also be part of the racing car's popular cousin, the Ferrari sports
car.
"This is no ordinary recognition. We are delighted that Ferrari has chosen
TCS technology and solutions to retain its pole position," said S
Ramadorai, Chief Executive Officer and Managing Director, TCS. "The F1 car
is the most complex and advanced car platform in the market, packing
research in aerodynamics, engine technology, brakes, tyres and modeling to
name just a few - this collaboration is a tribute to our work, to the
solutions we provide and to our engineers who strive ceaselessly to make
this company what it is today," he added.
A Formula 1 entry, as part of Ferrari's technology team is a feather in
the cap for TCS, showing that the Indian industry leader is now part of an
elite group that is driving the future of technology worldwide. Collection
and processing of millions of data elements with speed and accuracy is
daily business at Scuderia Ferrari, the Maranello, Italy-based home of the
car manufacturers.
The deal makes TCS the first Indian company to enter the F1 stadium
alongside the most famous occupant of this global arena. With 19 Grand
Prix races in 17 countries on four continents and an average 250 millions
viewers per race, an F1 presence for any company on this large
international canvas speaks of its dynamism, performance, teamwork,
stamina for vertiginous competition and power. "The F1 family consists of
an extremely limited number of companies from around the world selected
for their excellence and market position. We only work with excellent
companies because that is what makes Ferrari what it is today," said Jean
Todt, Managing Director, Ferrari. "TCS has what it takes to help us retain
our pole position," he added.
Echoing that confidence, said Antonio Calabrese, Chief Information
Officer, Ferrari, "We have great expectations from our relationship with
TCS - we know they are the best and we look forward to working with them
in the years ahead."
While glamour and speed is what attracts millions of viewers to the races,
a lesser-known fact is that increasingly, an F1 car is a feat of
engineering in many domains. It has more in common with a jet fighter than
it does with a normal car. Experts compare it to a moving solutions
platform that tests not only the stamina of the drivers but also
mechanical and electronic systems that have to perform under levels of
extreme stress. Goalposts shift dramatically every moment and pressure to
deliver is a constant. From car electronics to safety, aerodynamics to
trouble-shooting, TCS will work with the F1 team to provide IT-based
solutions before, during and between races.
"In Europe where expectations are very high, challenges are multi-pronged
and the eye for detail and excellence are unique, the very fact that
Ferrari has chosen to work with TCS is an indication of how the market
views us," said N Chandrasekharan, Executive Vice President TCS who led
the negotiations with the Italian company. "When the season begins in
March 2005 and the famous red car wins Formula 1 races, we will know that
we have contributed to that success," he added.
Earlier this year, TCS became the first company in the world to achieve
CMMI and P-CMM Maturity level 5. Some of TCS' projects for Europe-based
clients have become global benchmark solutions. TCS was at the forefront
of providing software solutions to European clients for the currency
transition to the Euro and it was also the first company to deliver
solutions to Europe using the offshore development methodology. TCS has
also delivered cutting edge engineering solutions to several customers in
Europe in the automotive, aerospace, heavy engineering and automation
domain.
About TCS
Tata Consultancy Services (TCS) is a leading global IT services provider
and was the first billion-dollar Indian IT services organization by annual
revenues. Since its inception in 1968, TCS has pioneered many of the
significant developments in the Indian IT services industry, including the
offshore delivery model for IT services. It has successfully extended this
proposition to provide global engineering services to nearly 100 customers
around the world.
TCS is a global organization with offices in 32 countries and development
centers in 10 countries. TCS offers a comprehensive range of IT services
to its clients in diverse industries such as banking and financial
services, insurance, manufacturing, telecommunications, retail and
transportation. TCS' clients comprise of some of the world's largest and
well-known organizations. TCS has developed extensive experience in
providing end-to-end IT services, integrating multiple technologies and
delivering solutions in multiple geographies for its global clients. It is
the largest Indian IT services organization in terms of revenues as well
as profits.
TCS is part of the Tata Group, which has a heritage of over 135 years as
one of India's leading corporate groups. The Tata Group has interests in a
diverse range of industries, and had combined sales of approximately Rs.
654 billion (US$14.25 billion) in fiscal 2004.
For more information please contact:
Shivanand Kanavi
Vice President
Tata Consultancy Services Ltd
Tel: 56689999
shivanand.kanavi@tcs.com
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