UK's Ventura arrives in Pune with 2,000 jobs
Financial Express - Bombay,India
PUNE: IT may have been a late entrant to the country’s
bubbling business process outsourcing (BPO) industry, but when
the UK-based 28.58 billion-pound Next Plc’s wholly-owned call
centre subsidiary Ventura decided to venture out and set up
its first offshore centre, the mandate went to Pune. And with
10 million pound in its kitty for the Pune centre, the 131.8
million-pound 7,500 people-strong Ventura has decided it will
not be a piece-meal approach that it would take to set up a
fully voice-based call centre in India.
"We have been present in a surrogate fashion since 2002 in
Mumbai with a third party partner (Intelinet), so it was but
natural to move to Pune. But we wanted to take our time for
understanding the value proposition before deciding to set up
a base here," said Ventura country manager (Indian operations)
Anupam Arun.
To begin with, Ventura will cater to Next Directory catalogue
customers — the firm through its 384 stores sells clothing for
men, women and children; housewares; and furniture — and begin
operations from first week of July.
"We are hiring almost 20 people every week and will be close
to 200 people when we go live with our operations. The ramp-up
will continue at the same rate for the next six months and we
hope to have 1,000 people by March 2006. We have a capacity to
have 2,000 people as full time employees (FTEs) and this we
hope to reach in 18 months," Arun said, giving the roadmap for
its India operations.
By year-end — Ventura which besides managing its parent
company’s customers also does third party work in domains of
telecom, travel, leisure, retail, government, public utilities
and financial services — will migrate its travel and leisure
processes from its Mumbai-based partner to the Pune centre.
"Since ours is a completely voice-based process, Pune gives us
a good graduate catchment population. Besides, Pune culture
gives more stability," Arun said, giving a broad hint why the
call centres prefer Pune to Bangalore or the National Capital
Region (NCR) of Delhi, Noida and Gurgaon which have attrition
levels as high as 50-60 per cent.
However, he is quick to add that Ventura would be an
employee-centric company and that is why they have set a
modest 2,000-staff target in the next 18 months.
"We are bullish on India and that shows in the investment (10
million pound) that we have committed. We are in for the long
haul." |
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Courtesy: Google News
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