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The greatest HR concerns
Financial Express - Bombay,India
Srinivasa Rao Dasari writes about the issues that are foremost
on the minds of HR managers and the way many organisations are
going to deal with these challenges
Human resources (HR) as a function is fast changing as it
works closely with senior management, business segments, line
management and functional leaders in an IT organisation. Human
resource management is undoubtedly one of the major challenges
ahead for Indian IT companies.
The IT industry is already under stress on account of
persistent problems like attrition, confidentiality, loyalty,
etc. Managing HR in the knowledge-based industry is not a
cakewalk for HR managers as it a multi-task responsibility. In
the present scenario, HR managers are performing a variety of
responsibilities. Earlier their role was confined to
administrative functions like looking after manpower
requirements and maintaining rolls for the organisation. Now
it is more strategic as per the demands of the industry. A S
Murti, Senior Vice president (HR), Satyam Computer Services,
explains, "Since the IT industry is growing at an encouraging
rate, the supply-demand issue will pose a major challenge for
the industry, particularly for experience-level professionals.
Retaining the best talent will also be equally important. We
can't retain professionals by paying higher salaries and
offering attractive perks, etc. That is the not the best way.
We need to create enthusiasm in their role, their work and the
organisation." He adds, for this Satyam focusses on internal
and external training programmes on periodical basis and job
rotation. Every 18-24 months, professionals are placed on
different processes of their choice.
Present issues
Some of the problems that the IT sector faces are managing
people, motivation to adopt new technology changes,
recruitment and training, performance management, development,
and compensation management.
Managing people
Managing people in knowledge-based industry is critical, as
human resource is the soul of the organisation. Since there is
a high demand for the knowledge workers, often talented
professionals enjoy high bargaining power due to the knowledge
and skills in hand. The attitude is different for those who
are taking up responsibilities at a lesser age and experience.
These factors have resulted in the clear shift to
individualised career management from organisation career
commitment. Managing talent pool of people is essential for
the growth of knowledge-based sectors like IT and BPO sectors.
Motivating the workforce
As the competition is growing rapidly in the global market,
technological edge supported by talented manpower has become a
crucial factor for survival in the market. Naturally, every
organisation gives top priority to technology advancement
programmes. HR managers are now performing the role of
motivators for their knowledge workers to adopt new changes.
Competency development
The success of knowledge-based industry is dependent on the
talent pool of its manpower. Hence, human capital is the real
asset for any organisation, this makes HR's role important in
recruiting, managing, and retaining the best. The HR
department has a clear role in this process and determines the
success rate of any organisation. If HR managers are not
competent enough, this will have a direct impact on the
organisation. There is now a need to develop competent HR
professionals who are sound in HR management practices with
strong business knowledge.
Recruitment and training
Recruitment has become a major function from an important
sub-system in HR, particularly in the IT industry. HR managers
play a vital role in creating assets for the organisation in
the form of quality manpower. Another challenge for HR
managers is to put systems in place to make the people a
perfect fit for the job. Skill redundancy is fast in the
software industry. To overcome this problem, organisations
give utmost priority to training and skill enhancement
programmes on a continuous basis. Many IT companies are
providing technical training to the employees on various
platforms every quarter. Most find this regular training quite
useful, apart from the feeling of security it provides.
The trust factor
Low levels of trust inhibit tacit knowledge sharing in the
knowledge-based industry. Concerned about the recent reports
about an employee of Indian call centre who allegedly sold
bank account details, Nasscom is gearing up to face the
unforeseen future challenges in the form of confidentiality in
the IT industry. Towards this, Nasscom is working closely with
legal authorities in the UK to ensure those responsible for
criminal breach. Any case of theft or breach of
confidentiality should be treated seriously. Such malpractices
would pose a serious problem to SMEs in the BPO sector. Most
of the small and medium companies in this segment do not have
enough capabilities.
Lt Bipin Chandra, Vice president (India operations), Knoah
Solutions, does not believe that this will severely affect the
BPO industry in India. He says, "We have enough security
measures as far as data security is concerned. Accessing the
database should be need-based only and without necessity if
anyone tries to access, our system will alert us. We have been
strengthening our security policies and our existing system
does not allow employees to browse through the data. Going by
the recent reports, I don't think there would be any
significant impact on BPO companies. Our clients ask for
higher levels of security on information systems. Every
organisation need to have a fool-proof security system apart
from building loyalty and commitment among employees as part
of HR strategies, which are common for any type of
organisation."
Critical factors
At Wipro it is believed that knowledge-based industry faces
five most critical challenges. One of the most important is
talent management and development. The professionals bring
with them a lot of aspirations and to be on competitive edge
they look out for three important dimensions-learning,
technology and early opportunities. A recent study conducted
by Wipro showed that people join the company because of the
above and they act as a differentiating model for the
organisation. In the IT industry the best practices today may
not be the same after a period so it is imperative that it
constantly improves its own business aligned HR processes to
be at a leading edge. Another dimension to the challenges
faced by IT Industry is the growing pace of talent acquisition
and that creates with it the challenge of smoother
assimilation and cultural binding of the new joinees into the
organisation fold. The pressure of delivering the best of
quality services in reduced time frame calls for ensuring that
employees maintain a work-life balance. Another important
problem, which will continue, is retention of the employees.
Addressing the issues
Manjula Rajoli, Manager (Talent Engagement and Development),
Wipro Technologies, elaborates on how Wipro manages the
challenges, "Wipro's talent management and engagement has a
two fold approach. We contain the challenges by following best
practices in two areas-compensation and non-compensation.
Challenges arising due to compensation reasons are contained
at Wipro by continuously benchmarking our salaries with our
competitors and providing merit-based salary increases. In
addition, for middle and senior management we have
equity-based compensation through Restricted Stock Units
(RSUs). We also have various employee benefits programmes. |
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