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Times of India - Mumbai,India

RENUKA VIJAY KUMAR

TIMES NEWS NETWORK
Barring BPOs, industries seem to be steering clear of college campuses

Come January and February, the mood on college campuses in the city is in stark contrast to those in other major metros. Reputed colleges in India, particularly those in the metros, go all out to ensure the crème-de-la-crème companies visit their colleges for recruitment. The resulting mood is that of high sprits, with collegians scurrying around to give the interviews their best shot.

But the mood in Hyderabad is on an altogether different note. It's that of feeling disillusioned. Keerthi Rao, who completed her graduation in Hyderabad and is now pursuing her masters in Bangalore, says, "Campus placements in Hyderabad are in a pathetic condition. Even when a batch of students is capable enough and suits the required profile, companies stay clear because they have already burnt their fingers once." Students complain that barring the BPO sector, industries refrain from offering jobs to fresh graduates. Professional courses, such as engineering, are an exception to this rule.

Complying with this thought is M R Shantaram, director of a placement agency and a recruitment firm. He feels that as a follow up to the regression in the 80s, manufacturing firms in the city have not sprung back and neither have they been able to survive in the job market. "Many firms aren't even aware of the facility of campus recruitment. And those who do, feel they are unable to meet good standards of work environment offered by the newer companies."

Another fact that has deterred companies from recruiting non-professional course students from streams like B.A or B.Com is the lack of initiative on the part of college managements. "Since the effort-result ratio is low, companies stay away," says Shantaram. Vishal Reddy, president of the student body, alumni association at CBIT, says that when the college management doesn't know how to how to draw the big companies, it is a setback. "Having a student committee for placement, helps. So does having alumni in big companies," he says. Coming from a student of a college where 300 of 450 were hired from the campus this year, it is believable. But the icing on the cake is the fact that despite being a nation where English is widely spoken, almost 80 per cent of graduates from the city cannot converse fluently in English. "Even in terms of maturity, our college students are far behind their counterparts in Delhi or Mumbai," says Shantaram.